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Privacy Policy

1. Introduction

At Lanka Real Estate, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (lankarealestate.com), submit inquiries regarding property sales or holiday rentals, or interact with our advertisements on platforms such as Meta (Facebook and Instagram) and Google.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We may collect personal information that you voluntarily provide to us when you express an interest in obtaining information about our properties, services, or when you fill out contact forms, lead generation forms, or reach out via WhatsApp/email.

  • Personal Identification Information: Name, email address, phone number, and physical mailing address.
  • Property Preferences: Details regarding properties you are looking to buy, sell, or rent (e.g., budget, preferred locations in Sri Lanka, property types).
  • Automatically Collected Data (Cookies & Analytics): When you visit our website, our servers automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, pages viewed, and the time spent on our site. This is collected via cookies and tracking technologies like Google Analytics and the Meta Pixel.

3. How We Use Your Information

We use the information we collect for various business and commercial purposes, including:

  • Providing Services: Responding to your property inquiries, scheduling viewings, facilitating holiday villa bookings, and managing real estate transactions.
  • Marketing & Advertising: Displaying targeted advertisements on Google, Facebook, and Instagram (via pixels and custom audiences), and sending promotional updates about new property listings (with your consent where required).
  • Website Improvement: Analyzing user behavior and traffic trends to improve website functionality and user experience.
  • Legal & Compliance: Complying with applicable legal obligations, resolving disputes, and enforcing our terms.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity.

  • Meta Pixel: We use the Meta Pixel on our website to track conversions from Facebook and Instagram ads, optimize ads, build targeted audiences, and remarket to visitors who have interacted with our site.
  • Google Ads & Analytics: We utilize Google cookies and tracking tags to measure ad performance, analyze site traffic, and serve personalized ads based on your past visits to our website.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

5. Disclosure of Your Information

We do not sell, trade, or rent your personal identification information to third parties. We may share information with:

  • Service Providers: Third-party vendors who assist us in operating our website, conducting our business, or serving our ads (e.g., hosting providers, marketing agencies).
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, please note that no transmission of data over the internet is 100% secure.

7. Your Rights and Choices

Depending on your jurisdiction, you have certain rights regarding your personal data:

  • Opt-Out of Marketing: You can opt-out of marketing communications by following the unsubscribe link in our emails or contacting us directly.
  • Cookie Management: You can manage or disable cookies through your browser settings.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised “Effective Date.”

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us.